Monday, 25 September 2017

The New Brand Loyalty

In the pre-industrial days, people were loyal to whichever brands were of the best quality. Quality things that were built to last were probably a little harder to come by, so when people found something that worked as advertised and lasted as long as you needed it to, that becomes their brand for life.

Then, around the second world war, quality improved across the board. The creativity of assembly lines and marketing departments played a huge role in that development. This is when we started to see things like jingles, contests, and soap operas. Whatever brands could do to safeguard their market share and create loyal customers, they did.

But then, something shifted. People started getting whatever they wanted at the tip of their fingers. Since everything was basically decent quality, people paid much less attention to brands and much more attention to the way those brands conducted business. These days, brand loyalty is evolving into customer loyalty.

Here’s why.

You Can Buy Anything You Want Online At The Lowest Possible Price

loyalty brand

The incentive for buying the same thing every week at the grocery store is gone. Well, you don’t even have to go to the store anymore. Most Americans can get anything they want delivered right to their homes.

This has opened many markets to newcomers. One can easily get his product in front of tons of customers, thanks to the internet.

Business Practices Matter More Than Ever

Customers want to do business with a company that treats its employees well, cares about the environment, and has excellent customer service practices. Many customers say they retract their loyalty much more quickly these days.

With 29 loyalty program memberships per household in the United States, it is clear many are getting burned out on loyalty programs as well. More than half have switched brands in the last year and 23% say they have a negative reaction to being enrolled in another loyalty program.

Customer service and good business practices matter much more than loyalty programs in the present times.

Customer Service Is Your Company’s Secret Sauce

customer loyalty

Millennials are the largest and most diverse generation in American history and they are changing things up. They say that they are still brand loyal and they report using many of the same products as their parents. However, they are more likely to switch brands for reasons of poor customer service and bad business practices. What’s more, their parents are more likely to follow them out the door.

Here are the numbers:

78% of Millennials say brands will need to work harder to earn and keep their loyalty
64% of Millennials say they are more brand loyal than their parents
63% of Millennials report using the same brands as their parents
59% of Millennials are loyal to mobile phone providers
56% of Millennials are loyal to clothing brands
39% of Millennials are loyal to health and beauty products
32% of Millennials will switch brands if the company is revealed to have poor business practices
37% of Millennials will try a new brand when it comes out
38% of Millennials will switch brands because of a personal recommendation

Having good business practices and empowering customer service representatives to make customers happy and staying on the cutting edge of product development are going to be the best ways to keep your customers coming back.

See Also: 6 Things That Can Help You In Understanding Millennials Better

The New Brand Loyalty Is Customer Loyalty

Customers hold all the cards in this new era of brand loyalty. Because of buying power and access, customers can easily take their business elsewhere. This means that companies have no choice but to give the customers what they want.

See Also: 10 Proven Ways To Build Your Personal Branding in 2018

The best companies are the ones that listen to what customers want instead of telling them what they will get. These companies interact with customers online when customers want to interact, instead of constantly pushing out unwanted and uninteresting social media posts. The best brands are constantly improving their products instead of constantly putting out the same old thing. This is very good for consumers who basically have their pick of which companies to do business with based on their own criteria.

Learn more about the new brand loyalty from this infographic.

Brand Loyalty
Source: RaveReviews.org

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How To Handle Rejection As A Business

Rejection is normal. Whether you’re an ordinary man, a student, a small business owner or a big-time CEO, you’ve surely experienced some sort of rejection in the past.

Did a girl reject your confession? Did your teacher reject your presentation? Or did a client reject your proposal? All of these scenarios spell one thing.

A big fat NO.

And it hurts.

For some people, learning to deal with rejection is very difficult. They wallow in the pit of misery and these failures cause them to fail all the way through life. Some people bounce back over a period of time while others don’t recover at all.

That’s how destructive rejection is. If not properly handled, it could lead to more failures.

But, as business owners, there’s no other way for us but to suck it all in and move on. There’s no room for wallowing in self-pity because a lot of people depend on your business. Strong minded individuals don’t get discouraged by rejection; they use it to their advantage instead.

Here are some tips on how to handle rejection in business.

Give yourself some time

how to deal with rejection

Don’t deny yourself the opportunity to mourn over your failure. Give yourself enough time to process your rejection, but don’t take too long. Pick yourself up after, gather your thoughts and plan your next step of action.

One step closer

Instead of treating rejections as failures, think of them as being one step closer to your goals. For example, if it takes 10 rejections before you get a positive answer for your proposition, then every No would serve as a step towards your much-desired Yes.

This way, you don’t get defeated by rejection. Instead, you use each rejection to your advantage and as a way to determine how near you are to your goals.

Rejection is inevitable, so get over it

There will always be people who will say Yes and there will be people who will say No. Rejection is a common thing in business. Don’t let a single “No” put you down and hinder your plans.

Although rejection may cause a temporary setback, remember that all these challenges will come to pass and you have so much future ahead of you.

See Also: How Not To Give Up When Your Head Tells You to Quit

Know why

dealing with rejection

When your boss rejects your draft, ask why. When your business partner rejects your business plan, ask why. When the university rejects your application, ask why.

Only by asking and listening to the answers would you be able to know what you’re doing wrong. If you know where you went wrong, then you can have an idea on how to fix it. And don’t forget to thank them for the insights.

Analyze the problem

Why do you keep being rejected? Which part are you doing wrong? Did you listen to other’s opinion? Does the problem lie with your business, with your people or with you?

If you analyze your mistakes, you’ll be able to have a deeper understanding of how things work. You’ll know where the error lies and you’ll have the opportunity to correct them.

Learn from it

They say that smart people learn from their mistakes while geniuses learn from others. I believe that it doesn’t matter who made the mistake, as long as you learn something from it. Know where you went wrong or what you did wrong, why it is wrong and what you can do when you’re faced with a similar dilemma in the future.

Be open to making changes

The most important thing to remember is to be flexible. Sometimes, a rejection is a blessing in disguise because it allows you to improve an idea or fine-tune your business pitch. Don’t attach yourself to the answer because it will only invite negative feelings. Focus your attention instead on how to get a positive answer.

See Also: 5 Women Entrepreneurs Who Failed Before Becoming Millionaires

Rejection hurts and it affects not only our emotional status but also our overall business atmosphere. Allow yourself (and your business) some time to let go. Process the pain but don’t wallow in it for too long. Dust yourself off, figure out what to do next and move on. This highlights one of the best ways on how to handle rejection in business.

 

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Sunday, 24 September 2017

3 Ways to Decide Whose Opinion of You Matters

“The most courageous act is still to think for yourself. Aloud.” ~Coco Chanel

“You know, Joui, I really like how you look tonight. I always thought your style before was… just a little wacky,” smiled Harry, a man I’d met during a forced networking meeting. He then smirked knowingly, like he was doing me a great favor.

Inside I screamed.

As a stylist one of the biggest fears my clients mention when we discuss any big change is feedback, judgment, and shame from their peers. And they are right to be fearful.

People will have commentary, trust me. But while everyone has an opinion, not everyone has a clue.

So we must be extremely careful who we let give us feedback.

I have made this mistake many times in the past. I let another person’s opinion cloud my own vision without first asking myself whether I even respect that opinion.

Like Harry, somehow just because they are a person with eyes I allow their remark to dig deep into my psyche and contort my energetic field. It feels like watching too many moving images at once.

Yes, I am sensitive. One unchecked opinion can cause me to feel ungrounded and unable to think clearly for myself.

But ultimately, this is my life. I’m the only one living behind my eyes, so I am the only one who can and should take ownership of my decisions.

So in cleansing my life recently I decided to create a set of requisites to better decide whose opinions I will let in.

I first came upon the idea in Brené Brown’s book Daring Greatly. She says that the work that scares us makes us most alive. But the more public and vocal you get, the more vulnerable you can become to outside input.

And so she created criteria for her own feedback “force field,” so to speak. Brown says “If you are not in the arena and also getting your arse kicked, I am not interested in your feedback.”

Let’s get back to Harry, for example. He made this comment during the annual BNI (Business Networking International) holiday party.

I was dropping by the BNI holiday party about a year after I ended my membership, mainly for old times sake. It was during a period of my style where I was intentionally letting go of originality and flamboyance to explore different ways of expressing my identity.

The night of the party I was in full-blown “mainstream sexy,” a pair of fitted black leggings, a classic pair of black heels, a white sweater, simple earrings. It was part identity experiment and part research project to understand women who enjoy looking this way so I could better support a broader range of style choices.

Now it was Harry’s turn to tell me how the flat-ironed, mainstream version of me was so much better than the wacky side he’d seen a year before. And let me just say, from one angle he was right.

I looked great. But sometimes looking “great” isn’t the point.

In a world of endless options, it’s more important to look like me.

This is why getting your criteria straight for whose input you let in is vital. Otherwise, it is very easy to find yourself waking up one day and not recognizing yourself because you fell into other people’s ideas of who you are instead of your own.

If you are going to allow someone to be a competent mirror for you, here are a few factors I suggest considering.

1. Is this person someone whose life’s work you admire? Is this someone with a promising, positive vision of themselves in the world? Essentially, do you love what they are up to?

2. Do you love the way this individual sees you and who you aspire to be? Are they someone who supports you and inspires you to rise to every opportunity for personal growth?

3. If this person is commenting on style, image, or branding do they have good taste? Do they have taste you admire? Have they mastered aesthetics? According to Brené Brown, are they “in the arena”?

Most importantly, trust most those people that hold you in a warm, accepting light, and have your best interests at heart.

So let’s take a moment to reflect on Harry and his opinion of my look.

1. Was Harry the epitome of style? Answer: No.

2. Was Harry the type of person I respected in work, career, life? Answer: No.

3. Was Harry the kind of person I wanted more of in my world? Answer: Once again no.

So how did I interpret Harry’s comment? Well, it did influence me in so far as I had been looking for a moment to stop experimenting in this style. His response to “Mainstream Joui” reminded me I was off.

I needed more flair. I needed to bring back a little Wacky Joui, and fast. I guess this is an example of a reverse influence.

You must carefully and consciously select the people who you actively allow to influence, judge, or cause you to feel shame.

And remember, if you are a creative, empath, artist, or any type of deeply sensitive being, be on high alert. You may be extremely vulnerable to molding yourself to those around you and what they need.

Choosing who you hang around with has the power to make or break you. You are the company you keep.

You are the opinion of those closest to you.

Chose wisely.

About Joui Turandot

Joui Turandot is a personal branding expert, for creative entrepreneurs and leaders. Joui’s philosophy draws on more than a decade of experience as a fashion designer, filmmaker, photographer, costume designer, stylist, and life coach. Joui’s podcast, Leading with Style, has been heralded as a refreshing take on the intersection between style and leadership and her first book is to be published in 2018. Visit her at jtm-consulting.net.

Get in the conversation! Click here to leave a comment on the site.

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Thursday, 21 September 2017

3 Empowering Ways to Reframe Anxiety: Work With It, Not Against It

“If I take death into my life, acknowledge it, and face it squarely, I will free myself from the anxiety of death and the pettiness of life—and only then will I be free to become myself.” ~Martin Heidegger

If you are a lifelong anxiety warrior like me, you’ve been on a journey of ups and downs.

Anxiety fills our whole bodies. Tension. Heart pounding. Sometimes I feel like my heart must be visibly pulsating so much so that if there are others around, they can see it.

There are varying levels and types of anxiety, including clinical disorders. But the thing that we have in common is that at times we feel intense despair—like the world is caving in on us. We can feel literally stuck and life may even feel meaningless.

But what if anxiety isn’t always negative? What if we could begin to see it differently?

I’m going to share with you three archetypes that I use to cognitively reframe anxiety. Seeing anxiety in these ways has helped me feel more empowered in my journey.

First, I’d like to share a short story about my journey with anxiety.

I began to experience anxiety in early childhood. My parents divorced when I was three—about the same time I developed asthma.

The back and forth visits between my parents were hard on me. Just as I’d get comfortable in one place with one set of rules, it was time to change. I felt an internal struggle to be one Melissa in two different households.

I was sick a lot as a child and was routinely hospitalized each year for my asthma. I also pretended to be sick at times to stay home because the transition back to school felt so overwhelming. Missing school only created more anxiety as I tried to catch up.

To complicate matters, I grew up with a mom who could be very nurturing, but wildly unstable at times. Many of my fears and anxieties arose throughout my youth when my mom would spend months, sometimes years, in bed with some ambiguous illness no doctor could diagnose.

I believe the peacemaker and people pleasing roles I often served in my family played a part in developing my highly sensitive and empathetic nature.

Anxiety continued to visit me frequently throughout my youth and into adulthood as I contemplated my place in the world while healing past trauma.

When I was in graduate school, I talked to my therapist about medication. I was grieving the sudden death of my mom and was in constant struggle with anxiety. While there are cases that necessitate medication, I chose to explore other routes.

Today I still encounter feelings of self-doubt, abandonment, thoughts about death, my purpose, not fitting into the societal mold, and so forth. Some of these issues tie into what we might call existential anxiety, the anxiety that arises when we contemplate our life’s existence.

What has helped me to understand anxiety’s true nature is to work with anxiety rather than against it. By working with anxiety, we can start to see the light in anxiety rather than a dark monster. These are the archetypes I have assigned to anxiety to reflect that light.

1. Anxiety as Motivator.

A few years ago I attended a workshop in Mexico City on existential psychotherapy. One of the key concepts in existentialism is that anxiety is a core human experience that moves us toward growth and development. It calls us to be ourselves and live with purpose as we examine our lives.

Becoming a yoga instructor was one of the most terrifying times of my life. Despite years of public speaking and outreach as a social worker, finding my teaching voice was different. It was scary, as I doubted my capacity to bring a tradition I revered so much to others in a meaningful way.

Now when I face anxiety before teaching, I ask it to help me tap into the human anguish that my students face in other ways to best support them. It fuels my purpose of sharing my own vulnerability from the heart.

Some amount of anxiety is healthy and compels us to ask ourselves who we are, why we’re here, and where we’re going. Anxiety typically relates to these questions under the surface. The exception would be if we are talking about a specific fear, like spiders.

There is a difference between existential anxiety (which calls us to live with meaning) and pathological forms of anxiety (which deeply impair our ability to function). When anxiety becomes a problem, it becomes a disorder; yet, the treatment (cognitive behavioral therapy, talk therapy, etc.) is typically the same.

How does anxiety show up in your life as a motivator? Does it move you toward action?

2. Anxiety as Teacher

When I encounter pain, particularly as it relates to anxiety, grief, and family conflict, I try to remember to ask myself, “What is there to learn here?” By asking this question, I take myself out of the role of victim and into the role of an empowered learner.

Because we see anxiety as a mental health problem, we forget that anxiety is not just living in the brain. It fills us with sensations and emotions in our bodies as our beliefs and old stories play out. Something is happening within us that is requesting our presence. Anxiety can help us to become more aware of what needs greater attention and love.

As an empath, I am prone to absorbing the emotions of others. There are moments when I experience anguish because of a painful time someone else is having. My body tightens up and feels suffocated when this happens.

When this occurs, I become more aware of what is happening and that I need to change something. It’s a cue to me that I need to do something with the suffering I’m feeling. It’s time to get on my yoga mat or go for a walk or maybe it’s a cue that I need to set boundaries in a relationship.

How does anxiety show up in your life as a teacher? What do you learn from anguish?

3. Anxiety as Liberator.

Wait, what? That was my reaction when I wrote the word. Allow me to explain.

As a society, we pathologize despair are taught anxiety is a sickness, which leads to us feeling bad about feeling bad. But since anxiety is a natural part of being human, it’s inevitable that it will surface. Even though I feel alone with anxiety sometimes, I try to remember I’m part of a collective experience of confusion, doubt, and suffering.

Sometimes anxiety arrives in my life and I’m able to take a moment to realize its origin. I notice that behind that anxiety is often very deep compassion, very deep fear, very deep desire to be a better person, and so forth. I then can see anxiety as a very deep capacity to experience the spectrum of human emotions and allow them to coexist.

Anxiety can either be avoided by living on the surface, as existential psychotherapist Emmy Van Deurzen puts it, or it can be deeply embraced as an inherent part of our being. If we choose to avoid it, it will smack us in the face later in life.

When we can start to observe anxiety in this way, we start to see it for what it is. We see that joy and anguish can exist together. We can lean into it discomfort rather than avoid. And through this process, we can begin to feel a sense of freedom.

What if anxiety is not something wrong with you but just part of the path?

The ideas I outlined might take a little time to resonate. I encourage you to sit with them and feel into each archetype before reaching any conclusion.

**I am not suggesting that reframing anxiety in this way can cure severe clinical disorders. My intention is provide a thought-provoking piece to explore as a complement to any professional treatment you may receive now or in the future.

Color splash image by Signe7542

About Melissa Renzi

Melissa Renzi is a Licensed Social Worker and Certified Yoga Teacher. She helps sensitive souls transform anxiety and cultivate lasting self-love. She leads global retreats designed for women, introverts, and highly sensitive people that focus on renewing self-care and deepening our connection to nature. Access her 60-Second Techniques to Release Anxiety for some fast-acting, mind-body approaches to anxiety relief.

Get in the conversation! Click here to leave a comment on the site.

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How Not To Give Up When Your Head Tells You to Quit

Most people have to work hard in order to live their dreams. However, all we see and celebrate is their success because the hard work is usually not done in public. So, when you are struggling in the shadows, wondering why success is not coming fast enough, it’s easy to want to quit.

Don’t.

The successful people you admire are there because they resisted the temptation to quit.

Before looking at the tips below on how not to give up, let’s get one thing out of the way:

No one is suggesting that you stay in a dead-end career which takes you nowhere. If you’re quitting because there is a better opportunity, then, by all means, go ahead. The quitting that does not help is the one where you leave just because you’re not getting results instantly.

Every time you want to quit and take the easy way out, just tell yourself that success doesn’t come overnight.

Things Don’t Get Easy Just Because You Switch Places

There is a misconception that if you don’t like something, then you can switch places and things will get easier. This is a fantasy. If you quit without introspecting and looking deep inside yourself, you may actually be moving with the problem.

In the beginning, you will enjoy the instant gratification which comes with moving. However, as time goes on, you will realize that you’ve solved nothing. The same problems you thought you ran away from in the last situation will suddenly appear.

If you quit just because of the instant gratification you feel when you move into something new, you’re sacrificing your long-term goals. The reality of life is that wherever you go, you’ll always be faced with challenges. It’s better to work on the challenges of something you have already started, rather than quitting and starting on a new set of trials in a new goal.

See Also: 5 Barriers That You Need To Cross To Achieve Success This Year

See the Bigger Picture

not giving up

Every time you want to quit, tell yourself that if success were easy, everybody would be successful. Most people quit because they forget to draw the bigger picture when they start on a goal. Some have drawn the bigger picture, but forget it in the face of challenges.

Always remember that journeys leading to success are often long and grueling. Take the disappointments you meet along the way and if you fall, stand up, dust yourself off, and get moving.

One thing you will have to accept is that success comes at different times for different people. Admit that you’ll see people you know reaching their goals before you do.

While this can be difficult sometimes, you should always try to celebrate with them. Instead of seeing their success as highlighting your failures, take it as proof that achieving your goals is possible.

See Success as a Journey, Not a Destination

Success happens in incremental steps. It is a result of everyday small, smart choices. If you do this consistently and never quit when the going gets tough, you’ll start to see the results of your perseverance.

Making smart, small choices every day starts by taking big tasks and breaking them into smaller units. Working on smaller tasks will help you to see your progress. Take reading a large book, for example. Breaking it into chapters seems more doable than finishing the whole book right away.

You’ll also see incremental results if you are consistent. A good example here is your daily exercise routine. Consistently working on your fitness for twenty minutes every day is better than trying to do a two-hour workout once a week.

Successful people are patient. They understand that progress takes time. For example, if you decided to write a book, writing just two pages a day results in 60 pages a month. That makes over 300 pages in half a year. That’s a very long book by any standards.

successful people

No one has ever said that success is easy. If it were, everyone would be successful.

See Also: Stumble, Success, Stumble, Success – 11 Simple Steps to Improve Your Life

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Wednesday, 20 September 2017

How Feeling Shame Freed Me from Suffering

“Be gentle first with yourself if you wish to be gentle with others.” ~Lama Yeshe

It was October, 2012. The U.S. Presidential Election was around the corner. I was paying an unaccustomed amount of attention to political news on TV and to political discussion sites online. At one site in particular, I was eager to become part of the community, to make a good impression, to build a reputation.

To put it mildly, that didn’t work out well.

One evening I was watching an interview with a politician whose name I recognized, but I didn’t know much about him. I thought he was making some cogent points about the topic at hand. I went to the online discussion site to see whether anyone had mentioned this interview yet, and when I found no one had, I hastily composed a post praising the politician and suggesting that others should watch the interview.

The reaction was fast and fierce. How could I have anything nice to say about this nincompoop, who was renowned far and wide as a hypocrite? Where was my sense? Where were my ideals? Where was my head? What did I think I was doing there in the first place?

I was mortified. I, who had always prided myself on intellectual acumen, had totally failed to do my homework. I hadn’t done even the most cursory research to learn anything about the politician’s history.

I felt I’d made an ass of myself. I was so ashamed that I didn’t even visit the site for weeks. I was genuinely in pain.

Now I’m going to have to briefly flash back in time so the next part of the story will make sense.

At that time, in 2012, it had been almost ten years since a beloved spiritual teacher had died. I had shut down my spiritual life to a great extent after his death. You might say it was a long freeze. Or maybe “fallow period” would be a better description. Later events would make that seem like a good way to look at it.

While I was ashamed and hurting in the aftermath of my online blunder, I recalled something I’d heard my teacher say more than once, something like this: “When you see a tack on your chair, sit on it.”

That may sound enigmatic, but I think the metaphor is straightforward. What it meant to me, anyway, was that we should not flee from fully allowing an experience that might impart an important point. We should sit on the point, not avoid it.

I made a vow then. I promised myself I wouldn’t avoid my intense sense of shame. I wouldn’t brush it under the rug. I wouldn’t cover it or deflect it with distractions, entertainments, excuses, or rationalizations. I would experience it fully, let it do its work, and see what happened.

I’m not pretending that I had any specific practice beyond that. I’ve since learned some that I’ll mention a little later. But at the time, I simply stuck to my vow. Whenever the feeling of shame came to visit, I didn’t shoo it away or distract myself. I allowed myself to experience it.

It’s not even that I was inclined to turn toward TV or eating or any other concrete distraction. What I mean by “distract myself” is subtler. It’s a small mental move of avoidance, of turning the attention away from something uncomfortable. Its opposite is mindful awareness, facing experience head-on come what may.

Everything began to change within a few weeks. There was no one moment when the painful sense of shame evaporated, leaving nothing but clarity and peace. No, it happened gradually over a period of weeks. Each time I welcomed shame as a visitor, it lost some of its sting.

What finally became of it? All I can say is it was transmuted. It dissolved, and in its place arose a sense of peace and a new, calm engagement with the truth of being.

I recognized that whatever arises in experience is always already present by the time we can react. Whether it’s comfort or discomfort, joy or distress, calm or chaos, it can be witnessed with equanimity.

I began to notice old friends posting on Facebook about spiritual teachers and teachings they liked. I looked into some of them and found I liked them too. The long freeze had given way to a thaw. The fallow period was coming to an end. I felt a sense of regeneration, of reawakening.

How does this work? If it seems counterintuitive to you that diving into pain is a good idea, that amplifying discomfort can be helpful, consider this simple question: What are we doing when we feel that we’re suffering? In other words, what mental activity are we engaging?

It seems to me that above all else, the answer is we’re actively refusing ourselves compassion. When faced with discomfort or pain, we try to resist it or deny it. We’re judging ourselves, chastising ourselves for the feelings that arise spontaneously. Most of us wouldn’t do it to another, certainly not to a loved one, yet we do it to ourselves. That’s the suffering right there.

In this instance, the active mechanism was a kind of a thought loop. It went something like this:

  • That was really stupid, what I did.
  • How could I be so dumb? I’m smart, not dumb!
  • I humiliated myself in public.
  • I can never show my face there again.
  • (Repeat forever.)

Each of those thoughts reinforces a sense of emotional pain, of suffering. They whirl around and seem to amplify each other. It feels as if there’s no way out. I kept beating myself up.

That’s exactly what it was. I was beating myself up. I was pummeling myself with those ideas. I was treating myself entirely without compassion and empathy, as if I hated myself, and I didn’t seem to know how to stop.

Notice that by this point the nature of the original mistake didn’t matter. It could have been as trivial as cursing out loud or as serious as committing a felony. The thought loop of suffering was running obsessively on its own momentum. It was no longer about the original offense. It was self-sustaining.

It reminds me of an experience years ago. When I was a teenager, I was admitted to the hospital for an appendectomy. In the recovery room, as I slowly emerged from the anesthetic fog, the room seemed filled with loud screams. I barely had time to wonder what they were about when I noticed that I was the one who was screaming! I stopped immediately. There was pain, yes, but no need to make it worse by screaming.

It’s an imperfect analogy, but I see a significant parallel: I had to notice the self-defeating action before I could stop it. In the instance of my shame it happened that by keeping my promise, by sitting on the tack, by diving into the pain, somehow I created a space where I had an opportunity to notice what I was doing and to stop it, gradually. I began to see an opportunity to embrace myself with kindness and compassion, and I took it.

Practices

As I mentioned, I’ve learned some specific practices to take advantage of the opportunity, to enhance and deepen the process.

Metta (lovingkindess) meditation

I find that this traditional meditation opens the heart and helps to cultivate compassion towards oneself and others. My version begins with visualizing the warmth and love I feel when seeing or meeting a loved one. It could be a spouse, child, parent, dear friend, or even a beloved pet. Then I say to myself:

  • May they be safe from harm.
  • May they be truly happy.
  • May they be free from suffering.
  • May they be loved.

Then I picture myself at my most open and vulnerable, when I’m hurting and in need of that same love and compassion. And I say to myself:

  • May I be safe from harm.
  • May I be truly happy.
  • May I be free from suffering.
  • May I be loved.

I can then extend that to my circle of friends, to the planet, and to all sentient beings everywhere. Practicing this regularly deeply affects the feeling nature.

Ho’oponopono

Based on a traditional Hawaiian practice for community healing, the modernized version I use resembles a variation I heard from Scott Kiloby. Here’s how I engage it:

  • When I notice a feeling that seems distressful, first I simply sit quietly with it, acknowledging it and allowing myself to feel it.
  • I ask for the stories surrounding the feeling to reveal themselves, and I allow hearing the stories to intensify the feeling. The thought loop I mentioned is a perfect example of those stories.
  • I dive into the feeling with naive curiosity, looking to sense all its aspects. I’m not trying to soften it or push it away, but at this stage it may begin to soften.
  • I say to the feeling: “I love you. You’re welcome to stay as long as you like.” The important thing is that I have to mean it. I have to be prepared to live with it indefinitely, to welcome it indefinitely. After all, it’s part of me. It is me.

In retrospect, what I did by sitting on the tack of shame was closest to practicing Ho’oponopono.

For me, the whole experience emphasizes how important it is to include the heart in our practice, in our lives. When we find ourselves relying on mental analysis, it’s often judgmental and hurtful, especially to ourselves.

Both aspects can be useful, but the heart never judges, never condemns, never excludes. It knows how to heal us and make us whole.

About Steve Diamond

Founder of More Than Mindful, in Tucson, Arizona, Steve has meditated and studied nonduality for more than forty years. A former information technology executive, Steve now offers mindfulness classes in Tucson as well as individual coaching to clients worldwide. His inclusive, holistic, compassionate style is evident in the guided meditation audios that can be streamed and downloaded from his website.

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